What is a Web Design Service? A web design savannah uses a web design and development service to offer web design, development, and promotion for all different purposes: website development, product development, advertising, blog posts, interactive flash games, newsletters, on-line directories, and social networking. The purpose of this company can be to just host a website, or it could be for everything in between. You should ask them about their options and their rates before you sign up. Most companies have reasonable rates and offer a large number of services, which means that they are very flexible and can meet all of your needs.

Website Design & Development Company In Mississauga, ON | Services & Consultant for Franchise

A web design and development services company will be responsible for building your business website from the ground up. They will need to know how to create the layout of the website, as well as what type of graphics and software to use so that you can effectively build online presence. When people shop online, they will be looking at websites that they like, which means that you will need to have a business website that you can show off and that you make yourself. Your web design and development services will include building websites for personal sites, business websites, eCommerce websites, corporate websites, media websites, and more. You can choose to build either a one-page website or a multilingual website. It all depends on your budget and your goals.

Web Development Services - Reliable and Scalable Web Services

The first thing that your web design and development services will do is make sure that your website looks good. Since people who are browsing the Internet will type things into search engines such as “How do I buy a car,” “How do I get a job,” and “How do I find a lawyer,” your website has to be user-friendly so that people can easily find what they are looking for. The colors of the website, its layout, the graphics, and the text should all be appealing to users. Even though the company may provide Flash and Java, they should make sure that it is easy to navigate and that the information is easy to read.

Your web design and development services will also ensure that the websites are search engine optimized. Search engines will bring up websites that are properly laid out, are properly indexed by the search engines, have properly written content, have keywords placed in the right spots, and are promoted well. A website that does not rank well for certain keywords or is not promoted well may not get many visitors. If a company is able to rank well for popular keywords, they may find their website gets hundreds or thousands of visitors a day. This means that there are more visitors to that website than other websites that are ranking well for the same keywords. This is why web design and development services will put a lot of effort into making sure that your website is indexed by the search engine as well as being properly laid out so that the visitors will find it easy to navigate around.

Another part of web design and development services is to ensure that the websites are user friendly and that the overall user experience is good. In today’s world, most users do not like having to sit down and figure out how to make something work. A good web designer will understand this and make the site easy for the user to figure out on their own. This will allow the person to spend more time enjoying what the site has to offer and less time trying to figure it all out.

Some web design and development services may also provide award-winning web design and development services. Award-winning web designers and developers know what works and what does not work. They also have the knowledge to design websites that will get the maximum amount of traffic while not sacrificing the quality of the website itself. Award-winning web designers and developers often focus on new technologies that are appearing on the Internet every day. These new technologies often revolutionize how websites are constructed, how they are used, how they are marketed, and how effectively they can bring in the cash that people need. By using award-winning web designers and developers, a business can increase its online traffic and its profitability.

Professional waterproofing services provide top-notch waterproofing services from the most affordable rates. For years, leak detectors have been used by construction professionals to locate and repair leaking sources throughout the building. Commercial waterproofing contractors are a complete service waterproofing company on a mission to discover leaks in their supply and repair them so that they never, ever come back again. To know more about basement waterproofing boston services New York City, call today. They can help your business to protect its assets, increase profits and reduce risks.

waterproofing services

 

 

 

 

 

 

 

 

 

 

 

The main problem with leak detection is that many times the source of a leaking roof or floor isn’t visible until damage has already occurred. To find these hidden leaks, a waterproofing services company uses a variety of tools including cameras and hydro scanners. A wetness detection system is also used to detect wetness in areas where ceiling fans and air conditioners have been installed. In addition to repairing leaking walls and ceilings, this type of service waterproofing services can remove harmful toxins from the air and improve indoor air quality. This can prevent serious respiratory illnesses and even death from pollutants in the air.

To find an experienced and affordable waterproofing services New York City can trust, call or visit a professional commercial waterproofing company. This industry is always evolving and improving, requiring companies to use the latest tools and materials. They can offer services for all budgets and all types of buildings. The best thing about finding a company you can trust to give your business waterproofing services is the fact that they provide affordable prices on top quality products.

The best waterproofing services will use the best equipment available including hydro jetting, camera inspection and flash proofing. This will ensure that the job is completed correctly and the results are pristine. This will save you money because repairing a dent in a concrete wall is much more expensive than repairing a wall with an invisible barrier. Also, repairing a wet wall will take longer due to the amount of time needed for drying the concrete.

If you have noticed any signs of concrete waterproofing services being used on your home or office building, don’t ignore them. Call a reliable waterproofing services New York City company as soon as you can. This will ensure that they can do the job right the first time and prevent costly damage to your structure. They will be able to recommend the best solutions to your problem and give you the assurance that you have someone on your side standing by for assistance when you need it most.

Most homeowners are too busy worrying about their homes to notice small things like leaky pipes or water leakage. However, these small indications could be the beginning of large water damage problems. For this reason, hiring a trustworthy waterproofing services New York City company is essential. You will know that you will be in good hands.

Want to take your little baby out for a stroll but also get yourself back into your exercise routine? With the best jogging stroller travel system, you can have exactly that. Here’s how the best jogging stroller travel system can help you out: The Jogging Stroller Travel System Review. This is the perfect stroller’s solution for the mother who wants to continue her exercise routine even when out with baby. With this Baby Jogger Stroller, you do not have to worry about your baby crying because it will keep your hands free and your arms at ease.

best jogging stroller travel system

 

Why do we need the best jogging stroller travel system? This type of device is designed to allow one hand to stay free while holding onto the other one. This is made possible by using one car seat base and two wheel wells. These types of strollers are really ideal for moms who are carrying their child but want to free one hand for other important things. They also work best when they are traveling because of their large wheels and easy to store size.

A baby travel system is specifically designed to suit the needs of a parent. They come in various models. For example, the Chicco Deluxedo Jogging Stroller is designed to go over rugged terrain and long trips. If you are a new parent and are planning to purchase one of these baby travel systems, we suggest that you first read some reviews and consumer reports to find out which system has the best features and benefits. This will help you decide which one is best suited to your own personal use.

The best jogging stroller travel system should be convenient. Moms have a lot of things to do throughout the day. If you are an active mom, you need to bring along your baby at all times. You may not have a lot of time to shop or drive around looking for the right baby strollers for everyday use. With a little research, you should be able to find one that is lightweight and compact enough to fit into any vehicle.

One important feature to look for is the safety features. There are several different safety features on these strollers that should help to keep your little one safe. The front wheel brakes are very important for babies. It helps to stop easily if you or the baby slips out from under the stroller. The brake also helps when you are going down a hill and requires extra focus so you don’t fall off.

The best strollers will also have a storage basket underneath for storage. This storage basket can fit just about any size trunk. You can store toys, diapers, and other supplies. Your strolling experience can be as enjoyable as running outdoors. Don’t forget to add a jogging strap and other accessories for a more relaxed ride.

Welcome to the third installment of the “Indian Mortgage Broker Guide” series! In this article we are looking at Boot Camp, an interesting concept prevalent in Mumbai and similar cities in India. Boot Camp is a boot camp for homebuyers to sell their property quickly at a discount. The concept is not new to the Indian Mortgage Brokers in Indian real estate market – the Government of India had launched a similar program many years ago, but it never gained much momentum as many homebuyers did not have the finances to purchase a new home.

mortgage brokers in india

However, as time moved on, homebuyers became more receptive to the idea of Home Based Business. The number of home based businesses grew drastically during the 90s, resulting in the Home Based Business industry enjoying a boom. At that time, many Indian home loan mortgage brokers were established to cater to the needs of the new home based business owners. These brokers offered services such as guidance in selecting a home based business, negotiating with home loans with various lenders and vendors, dealing with closing costs etc. Today, these brokers are still around and serve as a great help to many homebuyers.

Although the mortgage brokers in India were helpful during the early years of the Home Based Business industry, they lagged behind in providing their services today. As the market scenario has changed and the need for mortgage brokers has grown, the Indian mortgage brokers too have adopted this change in mindset and are becoming experts in their field. They provide their clients with complete assistance in choosing the right mortgage type, the right vendor and deal with all closing costs and other expenses involved in buying real estate property. Today, most homebuyers prefer to go with mortgage brokers India as they are better skilled and experienced in their field and able to meet the expectations of their clients perfectly. Thus, it can be said that today Indian mortgage brokers are well equipped to serve their clients in the best possible manner.

One of the newest forms of internet marketing, pixel marketing strategy is a type of social marketing which is really taking off at a fast pace. As a social network marketing company I am seeing more companies start to use this concept of advertising on social media platforms such as Facebook, YouTube, My Space and twitter. Basically you will be creating a pixel that will show up on the side of your page whenever someone clicks on one of those buttons. This is basically a mini advertisement for your business or brand. There are many different types of pixel styles, colors and formats in pixel marketing, but in essence this is essentially a small advertisement that appears on the top corner of the screen when someone clicks on a link to a website.

Top 11 Pixels to Add to Your Website - Propellant Media

You can do this with any one of the thousands of social networks that exist today, MySpace being the largest and most talked about. Using a pixel for marketing strategy is very cost efficient, especially when compared to traditional forms of marketing and advertising. For example using a banner ad or paid search engine optimization you may have to spend thousands of dollars on placing these ads on hundreds of websites. The best thing about using a pixel is that you can simply place your ads wherever you choose, it does not matter if you’re using a mobile device or not.

 

It can also be used on Facebook and other social networking sites for generating traffic. In fact, many of the larger marketing companies are starting to see the light at the end of the tunnel by focusing their marketing strategies on mobile devices. It is estimated that there are around 65 million people who have mobile phones, which makes mobile marketing an important part of a business’s overall marketing plan. Mobile marketing helps businesses get closer to their consumers, while still providing them with access to the information they need. So, if you have not started implementing a pixel for your business, it is time that you do so today.

Are you looking for a fast way to start succeeding in Mexico? This is not a question that is simple to answer. There are many things that you have to take into consideration before you can make a decision and succeed in this beautiful country. In fact, there are so many factors that go into the success of any person that you may choose to apply to Mexico. For Succeeding in Mexico, it is important for large global companies to partner with well-established Mexican businesses. This will be the first thing any large international company will do, and this is the first place they will look to when deciding what to do.

The second place they will look to is the country itself, as it is in Mexico that large international corporations are doing most of their business. For instance, a large international company like McDonald’s would rather start in Mexico rather than any other country. A major reason for this is that it is where the majority of the fast food joints and other types of business sit. Because there is less competition, it makes it easier to start up and operate your business, especially if it is something that is not a large scale.

When looking for a business to partner with in Mexico, you can look in various places. You can search for small businesses, which have not yet had enough time to establish themselves. You can also look into the Mexican government, which is very supportive of businesses and provides many tax incentives and other kinds of benefits. All in all, it is important for you to make sure that you do as much research on the Mexican economy before you decide where to put your business.

If you’ve ever been in a pinch with your money and had to apply for small loans in New Zealand, then you know that it’s not as difficult as it seems. This country is home to the most affordable home loan in the world. QuickLoan are quick, easy, affordable small loans that give you just the cash you need quickly, when you really need it. They are designed for those who need money quickly and have no large amount of money on hand, and many of them are used by people who find it difficult to make their monthly payments every month.

apply for small loans

The main advantage of applying for small loans in New Zealand is that they can be approved fast, which can mean the difference between living comfortably or struggling financially. In other words, the quicker you get your money, the sooner you can get back on your feet again. For those with a bad credit history, this can be a major problem because in some cases it may take years to get your credit rating back up to par before you can even apply for small loans.

There are a few things that you will need to do in order to apply for small loans in New Zealand. First, you will need to contact your bank and get your free application form. You can fill it out online and submit it to your bank directly, which makes the process much easier. Once you get the application form, make sure you read it carefully and understand all the terms and conditions. This form is an important document that you will be required to complete and you should not submit it to any lender until you have done so. When filling the form out, be sure to include the exact amount of money that you have borrowed so that the lender can check your credit.

The Whatsapp newsletter is history. Many companies are now wondering how to keep contacting their customers. Whatsapp has developed special business solutions for this. An overview.

“Your vehicle is being cleaned and will be ready for collection shortly.” Anyone who returns their car to the BMW headquarters in Munich for inspection and asks about the processing status can automatically receive this message on their smartphone. BMW is one of the users of the WhatsApp business solutions and offers a workshop service via messenger at its headquarters. Instead of sending the calls from around 200 customers to the call center every day, a Whatsapp bot now primarily answers.

This automation is a great relief and improvement, explains service manager Albert Rösch from the Munich branch: “We receive around 3,800 inquiries from customers per month, of which we answer around 3,000 automatically.” Rösch continues: “The callback requests have been canceled 60 percent decreased and the recommendation rate increased to 90 percent. “

The example from BMW shows the blueprint of WhatsApp use by companies, as the parent company Facebook envisions in the future. The still quite new Whatsapp Business service is available with special functions for companies – either as a messenger platform based on an API or as a separate Whatsapp business app for smartphones. The previous frequent and only tolerated use of WhatsApp as a newsletter channel, however, will end on December 7, 2019 – also for business applications.

The company explains it like this: Whatsapp is intended for end users to communicate with friends and relatives – not for mass emails or automated sending of messages. According to Whatsapp’s terms of use, newsletters were and are not allowed. From December 7th, this ban will be enforced with legal remedies, even if the company only becomes aware of the abuse of the service outside of its own platform – for example from the press. Whatsapp wants to maintain the communication character of the platform and protect users from what they already know from their email inboxes: advertising and spam. This means that the newsletter offers from service providers such as Messenger people, which up to now also put together large packages for WhatsApp broadcasting in messenger marketing for customers. Facebook Messenger will also end its newsletter in January 2020. From then on, only registered news sites will be allowed to send newsletters.

Even if companies complain about the discontinuation of the Whatsapp newsletter, the reality for users looks different, according to a current Yougov survey for Greven Medien: Only six percent thought a newsletter was important and would have subscribed to one. 58 percent were not interested in promotional information at all. With the exception of twelve percent of those surveyed who wanted news sites and blogs to offer, Whatsapp users want to engage in dialogues and not consume any content. Instead, a specific benefit, a service via Whatsapp, is important to them: from local restaurants (eleven percent), online shops (eleven percent), shops (eight percent) and travel providers (seven percent).

The rumor mill about the reasons for the newsletter is still simmering. Some suspect that Whatsapp could offer its own newsletter service in the future. On the other hand, however, the multiple emphasis on the dialogue function of the platform on the part of Facebook and the lack of user interest speak. If you want to continue to distribute newsletters via messenger, you have to encourage your WhatsApp subscribers to migrate to another platform: Apple offers a business chat with push messages and Telegram can also be an alternative. In the long term, however, the topic will appear less and less; it seems that neither providers nor users want to receive newsletters.

Companies use WhatsApp for this

In principle, Whatsapp does not allow companies to send marketing messages via their own service, and upselling within notifications is also not permitted . On the other hand, it is allowed to refer to ad spaces outside of Whatsapp in the channel in order to encourage customers to contact you. Then the sale or the sales process can be carried out via the conversation initiated by the customer. However, the trade guidelines must be observed , which contain some restrictions with regard to the products approved for sale via Whatsapp, such as medicines, tobacco or alcohol.

Examples of Whatsapp services can be found with big names like the Dutch airline KLM, which sends flight information and documents. The online marketplace Wish offers the possibility to track the order status. The travel portal Booking.com sends booking confirmations and travel updates to customers. But also small companies like the Baden snack stand from Dampfnudel-Paule use Whatsapp to take orders and prepare them for collection.

Whatsapp Business: App, Web or API

Facebook offers Whatsapp Business in three versions: as a simple app for iOS and Android, as a web or desktop app for Mac and PC, and as a Whatsapp Business API. The first variants are aimed more at small companies, the API at medium-sized to larger companies, because it enables program-controlled and automated communication with the customer.

For small businesses: Whatsapp business app

The business app can be run parallel to the customer app with an existing account – taking into account the data protection restrictions in the address book. The company account is created directly in the app. The specified landline or mobile phone number is verified by SMS or voice call. The web or Mac / PC version is started via a QR code in the smartphone app. Smartphone and web / desktop version can be used in parallel, but the company account cannot be used by several people on different devices. A multi-user version is only available in the APIand with corresponding providers. The website integration of a button with which customers contact via Whatsapp works relatively easily using a shortlink according to this scheme: wa.me/yournumber.

For medium to large companies: Whatsapp Business API

The API can be used in two ways: On the one hand, to run and develop your own application on your own server using the API client provided by Whatsapp. Or pre-configured via Docker for operation on Amazon Web Services. Access to the API must be requested, because so far Facebook has manually activated access to the API, which is only publicly accessible to a limited extent. If access is granted, the company account can be set up via the Facebook Business Manager under “Accounts / Whatsapp”. For all other companies, the so-called solution providers are there, who usually offer ready-made SaaS applications for the API and can register company accounts.

To send notifications via the API, companies need to create message templates and submit them to Whatsapp for approval. Companies can only send notifications to customers using these dedicated templates; an airline could, for example, notify a changed departure gate or a flight delay. Free communication is only possible in direct conversations with the customer – within the framework of Whatsapp’s guidelines and terms of use.

There are no fixed costs associated with using the API, but there may be costs for sending messages. If a customer contacts the company, the conversation is free for the following 24 hours, after which 0.0733 euros per message are charged. The company can ask the customer to resume the previous day’s conversation and there will be no charge for an additional 24 hours. Template messages are always charged.

Provider for applications via the Whatsapp API

Anyone who chooses a service provider who is registered as a WhatsApp business solution provider for their messenger marketing can usually also use the connection to other messenger systems. The provider Messenger people integrates, for example, Whatsapp, Apple Business Chat, Facebook Messenger, Notify, Telegram and Viber. In the entry-level tariff, the messenger platform can be used from 99 euros per month, each additional employee account costs an additional 99 euros.

Use of the Whatsapp Business API via the platform of a solution provider, here Messengerpeople.  In addition to the chat, user data as well as ticket information and history are always in view.  (Image: Messenger People)

Use of the Whatsapp Business API via the platform of a solution provider, here Messenger people. In addition to the chat, user data as well as ticket information and history are always in view. (Image: Messenger People)

The platforms often bring automation functions such as chatbots, message templates and quick replies as well as connection options to external systems, but also offer user administration, ticket systems, smaller CRM functions and statistical evaluations. In addition to complete messaging platforms represent about Message Bird and Novomind Messaging also a pure API access is available that requires no monthly fee. Most services, however, incur four-digit setup fees. All of the providers mentioned ensure that they work in compliance with the GDPR and, in addition to generic order data processing contracts, also offer the conclusion of individual contracts.

GDPR and Whatsapp

Whatsapp Business takes into account the requirements of the GDPR. There are data processing conditions, but no direct contract for order data processing. Phil Salewski from the IT law firm in Munich assesses the deployment as GDPR-compliant if certain requirements are met. The most important points:

The two variants app (mobile, web or desktop) and API differ somewhat in terms of the requirements for proper use in terms of data protection law. Under no circumstances should the app have access to a smartphone address book with customer data whose owners have not consented to Whatsapp use. The simplest solution is a device with an empty address book in which the customers registered for the Whatsapp service are entered first.

In any case, the customer must give consent to communication. In the app, the customer must therefore actively contact the entrepreneur and give him his number. If the customer is to receive ongoing notifications, a double opt-in must be made, for example by saving the company’s number in their own phone book and sending a start message – and at any time has the option of canceling a service message subscription. Whatsapp also requires that every opt-in has a specific contextual reference, for example “receipt of a payment confirmation”.

The registration or the link to the Whatsapp service should contain a reference to the company’s privacy policy, which must be accepted when registering. For customers who communicate directly via the app, there should be a speaking link in the “URL” field in the app’s company information. (For example t3n.de/datenschutz/)

To use the API, a data processing contract must be concluded with the respective processor, for example with Amazon Web Services or a SaaS service provider such as Messenger people.

outlook

Many companies want a medium that distributes marketing messages and newsletters with better open rates. At the moment there is much to suggest that this wish will not come true. Facebook is rigorous here, and even if other companies such as Viber or Telegram remain open to newsletter use.

And that should be reasonable. The better open rates are probably due to the fact that the Whatsapp chat is not yet as flooded with marketing as the classic email inbox. If the development of messengers continued in the same way as the use of e-mail, the services would soon be just as overloaded. Direct and fast communication with the customer will be the topic of the future for messengers. However, this requires a high degree of automation, greater professionalism and, above all, more speed than the maintenance of social media channels. Those who score here can gain a competitive advantage.

The LinkedIn career network offers a lot for B2B content marketing: Generate leads, announce events, discuss specialist topics and company news. And – soon – stories. It’s just the wrong place for crude self-promotion.

There are some good reasons for companies to be active on Linkedin with their B2B content marketing too. The platform has 14 million business users in German-speaking countries alone. There are 675 million members worldwide. With the right content, not only leads can be generated on the business platform. Companies can also announce events, recruit employees or communicate their products here. As with other networks, the company page on LinkedIn is something like the base camp for companies’ content strategies. The Hessian online shop Lampenwelt uses this page, for example, to present the company and its employees, to advertise job offers and to highlight sponsored content. All other content of the lighting specialist can also be found centrally there: the presentation of new brand partnerships, for example, or the in-house print magazine and insights into internal employee events. Companies can also share documents such as PowerPoint presentations or white papers in PDF format via the company website. This makes it easy to distribute case studies, instructions or longer specialist articles.

Companies with a particularly wide range of offers can also use so-called “focus pages”. These can be dedicated to a specific line of business or a product group of the company. BMW, for example, operates a focus page for the Mini and exclusively stages this product in images and videos. Google dedicates its own focus page to its advertising product “Google Ads” and publishes there, among other things, news about its advertising editor or partner program. While company pages bundle all information, focus pages address selected target groups more specifically. There are no direct costs for either the company or the focus pages, apart of course from the effort involved in creating and maintaining the content. Linkedin advises companies to plan an hour a day for this.

Profiling yourself with specialist articles

Anyone who expands their content marketing strategy for LinkedIn should link their company page with the profiles of their employees and their content: First of all, the employees should be found on the company page in the “People” section. As soon as the employees select their employer from a list provided by LinkedIn in their profile, they appear there automatically. In addition, they can refer to the company page in their profile details and thus ensure additional visibility and reach of the company. Employees are particularly effective as corporate influencers and, due to the multiplier effect, an essential success factor for content marketing on LinkedIn.

The publishing function is particularly interesting in this context. With it, users can publish content as articles that are too long and far-reaching for a normal posting. Expertise, experience reports and industry trends are suitable topics for this. Specialist content helps, for example, to position yourself as an authority in a field of knowledge. Experience reports, in turn, create trust and enable you to establish yourself as an experienced and reliable contact person for a topic. And anyone who reports on industry trends is perceived as an innovative pioneer of new developments. However, only people can publish articles, not companies. It is all the more important to involve your employees as brand ambassadors in the content marketing strategy.

Above all, activity pays off: every year, Linkedin publishes a list of members who have initiated the most successful discussions in German-speaking countries. Among them are entrepreneurs, founders, authors, lawyers and consultants. In addition to this list of the 25 “Top Voices”, the LinkedIn editorial team regularly compiles a list of the ten top influencers. Last year, for example, the founder and investor Frank Thelen, ex-soccer player Philipp Lahm and the former Daimler CEO Dieter Zetsche were among them. But not everyone has to be an influencer or opinion maker right away. Often it is enough to exchange ideas with other experts and advance industry topics to bring yourself or your company into play as a competent contact person. An environment that is well suited to are Linkedin groups. In addition to very sharp topics, cross-sector content such as leadership, recruiting or management can also be discussed there.

Establish groups and fill topics

Since companies cannot set up groups, employees have to do so. Employees can also join existing groups. In the Linkedin group “Online Marketing in Germany”, for example, more than 2,000 members discuss current industry topics. The US pharmaceutical company Pfizer, on the other hand, operates its own group that revolves around work, job opportunities and company news at Pfizer. “From a marketing point of view, it is advisable to found groups,” says Ritchie Pettauer, independent content marketing consultant from Vienna. The reason: group founders are allowed to send a notification to all group members every seven days. “That keeps the activity high and can advance your own topics,” says Pettauer. For example, companies can use the notifications to bring up new topics or to recapitulate content. A company attracts additional attention when it adds and links its group to the company page as a “Featured Group”. Pfizer has also done this with his group, in which almost 20,000 experts are now exchanging ideas.

However, groups cannot be presented on the homepage of a company page, but only on the “About us” subpage. That is a small flaw. It is therefore important that the employees bring the groups into conversation with their postings, for example by referring to ongoing group discussions. In order for other LinkedIn users to share the content, companies should refrain from clumsy self-promotion. Instead, it is important to communicate authentically, promote interactions and offer added value to the community. In order to live up to this claim on LinkedIn, companies should continuously review their positioning and, if necessary, readjust it. Because the best content marketing strategy is ineffective if essential prerequisites are missing

SSI reveals weak points

The Social Selling Index (SSI) is an evaluation tool that helps users assess how well or how badly they are doing in their industry. The SSI is therefore not linked to specific sales, but describes the correct approach to a business by establishing contacts, networks and content marketing. The SSI is available to all accounts. The index shows a value between 0 and 100, is updated daily and consists of four components: professional branding, finding the right people, arousing interest and building relationships. Each component contributes a maximum of 25 points to the index value. In this way you can see at a glance in which areas there is room for improvement.

The first index component, brand building, plays an important role in purchasing decisions. Because if you are perceived as a brand or a professional, you are trusted by potential customers. According to Linkedin, 92 percent of B2B work-Buy buyers with sales professionals if they are known as thought leaders in the industry. As a second component, the index focuses on finding the right contacts – after all, it is of little use to present your content to the wrong target groups. To find these people, Linkedin offers a search function with many filters. With a paid membership, there are also advanced search filters. Companies can even use them to browse the profiles of third-level contacts, for example. “Arousing interest through insights” is the third factor in the index. This is about posting content that triggers reactions. The idea behind it: Anyone who posts real novelties and insights can position themselves as a trustworthy source of information and in return learn more quickly about important information from others.

SSI reveals weak points

The Social Selling Index (SSI) is an evaluation tool that helps users assess how well or how badly they are doing in their industry. The SSI is therefore not linked to specific sales, but describes the correct approach to a business by establishing contacts, networks and content marketing. The SSI is available to all accounts. The index shows a value between 0 and 100, is updated daily and consists of four components: professional branding, finding the right people, arousing interest and building relationships. Each component contributes a maximum of 25 points to the index value. In this way you can see at a glance in which areas there is room for improvement.

The first index component, brand building, plays an important role in purchasing decisions. Because if you are perceived as a brand or a professional, you are trusted by potential customers. According to Linkedin, 92 percent of B2B work-Buy buyers with sales professionals if they are known as thought leaders in the industry. As a second component, the index focuses on finding the right contacts – after all, it is of little use to present your content to the wrong target groups. To find these people, Linkedin offers a search function with many filters. With a paid membership, there are also advanced search filters. Companies can even use them to browse the profiles of third-level contacts, for example. “Arousing interest through insights” is the third factor in the index. This is about posting content that triggers reactions. The idea behind it: Anyone who posts real novelties and insights can position themselves as a trustworthy source of information and in return learn more quickly about important information from others.

There are two content formats that are of particular interest to content marketers: “Sponsored Content” and “Direct Sponsored Content”. The difference: Sponsored content is tied to the company website, but can address additional users in addition to the followers of the website. With the “Direct Sponsored Content” format, companies can share content directly in the feed without having to appear on the company website. Industry news, company news, case studies and striking statistics are suitable for both forms of sponsored content. Image ads, video ads and interactive carousel ads are available as advertising formats. And another tip: the landing page can be provided with a lead form for lead generation. If a user then clicks on an ad, a form appears which is already filled in with the details of the member from the LinkedIn profile – including the name, contact information, position, job title and location of the interested party. This means that the conversion goal is only a click away. Paid advertising placements are therefore very suitable for flanking organic content.

The next level: Linkedin stories

In the near future, another tool could give content marketing on Linkedin a new boost: Linkedin stories. Some selected LinkedIn employees are currently testing the feature internally. The possible uses are still unclear. But food photos are unlikely to be found in future stories. Content that contributes to the employer brand is more likely. Finally, Linkedin is also a recruiting platform. “The approach to LinkedIn stories will be different than to Snapchat or Instagram,” says Linda Grützmann, project manager for social media at Constructiv in Bremen. The digital agency also looks after numerous customers in content marketing and has had very good experiences with stories in other networks. “So far, a lot of content has been produced and consumed on LinkedIn, However, there is still comparatively little interaction and communication, ”says Grützmann. If LinkedIn stories now offer more reaction and interaction options in the future, customers and companies could exchange ideas better. From Grützmann’s point of view, this would be an important step in the right direction.

Ritchie Pettauer also sees this development as positive: “The new stories are a very interesting format for content marketing, as they are suitable for live reporting.” In addition, it is to be expected that there will be only a few users at the start – and thus little competition. From Pettauer’s point of view, the chance of being perceived as a first mover with his stories is therefore very good. In the medium term, he sees the potential of the new content format primarily in trying out topics and testing their potential for interaction. But until then, content marketers have to be patient, because a roll-out date is not yet known. It could be a few more months before a beta version of the new stories comes onto the market.

Conclusion

For content marketers, LinkedIn already offers effective formats to draw attention to providers and offers. Generating leads, announcing events, discussing specialist topics and company news: a lot is possible. Employees can also be easily integrated and used as reach multipliers for topics and content. But the interaction and presentation options can be expanded. The new story feature is intended to meet this need. A smart move by the platform, because the stories are not only suitable for addressing the target groups that are coming up and offering them a familiar environment. The new content format is also easy to plan and can ensure a lot of interactions. This means that the career network should remain an attractive address for B2B content

The Fintech Penta only recently received an 18.5 million investment, now the startup wants to offer its customers even more – and also be there for them during the corona crisis.

What does an açaí bowl have to do with business banking? Well, sometimes start-up ideas find their own way. This is also the case with Jessica Holzbach and Penta. Penta is a fintech startup that specializes in providing digital company accounts for small and medium-sized companies. For companies, banking and bookkeeping should be as simple as possible and, like other neo-banks, function according to the “one click” principle.

Before that came about, açaí bowls were actually needed first. Because they were the basis of Holzbach’s first founding idea. Together with two Canadians, she wanted to set up a startup in Lisbon that would offer healthy breakfast bowls. Because the first investors were in Germany, the three women also wanted to register their business there.

Open a business account from abroad – impossible

Decided, googled and determined: A business account is one of the first important steps in starting a business. Holzbach, who had their house bank in Germany, wanted to initiate the account opening. However, the founders had to realize: At the time, it wasn’t as easy as the trio had imagined opening an account from abroad. All three had to fly to Germany. Flights, accommodation – these are painful costs for a young startup. In addition, the founders not only had to travel to Germany, they couldn’t just open the account in Holzbach’s usual bank branch. They had to go to Frankfurt specially, the small bank in the village couldn’t handle the Canadian citizenship of the two co-founders.

The founders found the account opening process expensive and inefficient. Holzbach was stunned that it couldn’t be easier. When the Açaí Bowl startup finally came to nothing, she decided to tackle the banking problem. Holzbach, who is now Penta’s Chief Customer Officer, was there, but not alone. There are five people behind the Berlin fintech, which now serves over 17,000 business customers.

How did the 5 come together?

“Two of the founders are related, the others knew each other from university – and I was just the coincidence,” says Holzbach, explaining how the founding team came into being. When the co-founder joined the Penta team, the name already existed and a very simple landing page. Because the founders shared a vision, Holzbach joined Penta. The team thought: “Okay, if we have the same idea, we’ll try it together.” And since the day of the first meeting, the founders have never spent a day without each other.

Sounds very harmonious, and it probably was. Because all five had a different background and all had different skills, the division of tasks was then very easy. The decisions in the company could be made particularly quickly.

This is still the case today with fintech for business accounts. Holzbach explains the work of the now more than ninety-strong team: “It was important to us to build up a company with small, agile teams so that we don’t grow into a heavy tanker that only makes slow progress. Instead, we have created small speed boats that can quickly put ideas into practice. ”With success. In the meantime, Penta no longer “only” offers a digital account solution for companies. Instead, the Berlin startup managed to expand its portfolio fairly quickly. The mission always remained: The five founders want to make the life of other founders as easy as possible.

So what exactly does Penta offer?

A cooperation with Sumup makes it possible, for example, to provide companies with a simple cashless payment option. A cooperation with Iwoca enables Penta to offer its own corporate loans. Sample documents, checklists and even targeted advice on setting up a company complete the portfolio of banking service providers. The commitment to all-round service should not end there.

The corona crisis hits startups in particular

The corona crisis is currently troubling many startups. Orders suddenly disappear and expenses are no longer financed. Not to mention the conversion of work processes to home office and co. Penta herself was lucky. The fintech was able to complete the current financing round before the situation around the corona pandemic in Germany worsened. Penta was able to collect 18.5 million euros , financially the startup for business banking is on the safe side for the time being. The virus is still a concern of Penta’s founders.